Email marketing

Email marketing is a form of direct digital marketing that involves sending promotional messages to a group of people via email. 

The goal of email marketing is to build relationships with customers and/or potential customers and to promote products, services, or brand awareness. 

It can include newsletters, promotional offers, transactional messages, and other types of communications. Effective email marketing requires a targeted email list, engaging content, and a clear call-to-action.

Email marketing type

There are several types of email marketing, including:

1. Newsletter: A regular, informational email sent to subscribers to keep them updated on a company's latest news, products, or services.
2. Promotional: An email sent to promote a product, service, or sale.
3. Transactional: An automated email sent as a result of a trigger event, such as a purchase or account update.
4. Drip Campaign: A series of automated emails that are triggered by specific actions or events, such as abandoning a shopping cart or signing up for a newsletter.
5. Referral: An email that encourages subscribers to refer friends, family, or colleagues to a product or service.
6. Win-back: An email sent to re-engage inactive subscribers or customers.
7. Welcome: An email sent to welcome new subscribers to a company's email list.